Three media veterans – Gordon Crovitz, Steve Brill, and Leo Hindery — give paid content, via micro-payments and related subscriptions, yet another shot. With iTunes and Amazon also doing their part to advance the model, will we finally get a break-through?

Could the iPhone 3.0 release this summer help create the mechanism — and culture — of micro-payments that many have long been seeking to solve the Web’s intellectual property problem?

UPDATE: These guys were thinking the exact same thing.