Tag Archives: Obama

Update: Obama’s Digital Campaign

A few days after the election, I wrote about President-elect Obama’s decentralized entrepreneurial campaign, which fully exploited the Web and trusted people at the edge. Here’s a post-election debrief from the technology team — the so-called Triple-O — that made it happen. They offer a final tally of metrics:

— two million “MyBO” Web-volunteer profiles

— 13 million e-mail addresses

— more than half a billion dollars raised online

— three million online donors gave 6.5 million donations

— average online contribution of $80

— more than 200,000 volunteer-organized offline events

As I pointed out, this innovative “capitalist” campaign clashed with many of Obama’s tax-regulate-and-centralize policy proposals. We’ll see if the new President learns anything from his successful campaign and puts it to use reigniting the economy.

Obama’s Entrepreneurial Lesson

From my article in Friday’s Wall Street Journal:

If Barack Obama ran for president by calling for a heavier hand of government, he also won by running one of the most entrepreneurial campaigns in history.

Will he now grasp the lesson his campaign offers as he crafts policies aimed at reigniting the national economy? Amid a recession, two wars, and a global financial crisis, will he come to see that unleashing the entrepreneur is the best way to raise the revenue he needs for his lofty priorities?

Read the whole op-ed here, and listen to a brief radio interview here.